Pitti Uomo 104: it's showtime for the SS24 collection dedicated to the joy of living
“One should sympathise with the colour, the beauty, the joy of life.” - Oscar Wilde
The concept of the Spring Summer 2024 collection by Stile Latino revolves around this phrase by Oscar Wilde, the dandy par excellence who has dictated the rules of a rebellious aesthetic.
With the collection presented in preview during the 104th edition of Pitti Uomo, Stile Latino stages a rebellion that passes through the choice of colours, with fresh and bright shades that meet more classic and sophisticated tones.
Inside the brand's stand, light blue dominates as a tribute to the football championship won by the Neapolitan team, but also the colour of the summer sky and the Mediterranean Sea that inspired the collection.
In fact, there are two geographical areas that inspired the composition of the looks in the collection: on one hand, the breeze that characterizes the Italian summer dominated by light and bright tones and the shades of blue typical of the Mediterranean Sea; on the other hand, the wild and pristine vibes of the desert with its golden sand dunes interspersed with warm brick-coloured rocks.
In designing the collection, the creative director, Vincenzo Attolini, embarked on an ambitious undertaking: to give joie de vivre to those who wear his garments.
The goal is to give unparalleled lightness through the careful choice of fabrics and yarns that guarantee maximum comfort and pleasantness.
The collection is made up of garments in very fine cotton, precious wool, and the ever-present cashmere, as well as fine Italian wools, wild silks, English wools, Irish linens, and sea island cotton.
The classic jacket remains the key garment of the entire brand, an ever-winning battle-horse for its tested construction, for the exclusive fabrics and finishes and for the bold choice of textures that combine classic patterns such as damier and the overcheck to bold and lively details.
The new collection, although characterized by many novelties, remains firmly anchored to the Neapolitan sartorial tradition, taking up its canons and giving new life to fashion for the contemporary man.
