The partnership with the famous magazine edited by The WM Brown Project has made it possible to organize the most exclusive party of the Florentine summer.
During the 104th edition of Pitti Uomo, Stile Latino had the honour of being the official partner, together with Breitling, of the event promoted by the men's magazine Wm Brown Magazine.
The party took place in a special location in the heart of the Florentine Dolce Vita. Harry's Bar - The Garden, is an oasis located inside the Sina Villa Medici with an international atmosphere. Harry's Bar - The Garden, with its elegant rooms and lush garden with a swimming pool, was the meeting place chosen by the founder of the magazine himself, Matt Hranek.
Matt Hranek dreamed of bringing together the best-known exponents of men's fashion present at Pitti Uomo during the party entitled "Negronis with WM Brown".
It was an excellent opportunity to toast the new summer issue of the magazine, which remains in printed format despite the fact that the world seems to be moving in the opposite and more ephemeral direction of digital.
As Matt Hranek likes to say when speaking of his creation: << Wm Brown has always been an unpredictable collection of many types of men. Its ideology finds its inspiration from the men in my life—my father, my grandfathers, the men I admired growing up, and friends—confident, thoughtful men who devour life and all its subtleties. Men who have learned to be comfortable in their skin, found their uniform and purpose, and set that example for other generations. >>
Stile Latino, therefore, could not have chosen a better occasion to show a preview of the creations belonging to the latest collection. The SS24 is, in fact, a hymn to the joy of living with comfortable and elegant garments that fit like a second skin.
